a lot of to mass media, magazines, Internet etc..
What is the goal of advertising?
The rising interest through Direct / indirect experience in the iPhone
+ Access rate rise of App Store.
IPhone App Store that delivers scalability and distinguish advertising.
Curiosity through advertising/Stimulate consumer desire
Increase IPhone sales Activate App Store
direct government intervention, the imposition of capital controls, and, indirectly, quantitative easing. While many countries have experienced undesirable upward pressure on their exchange rates and taken part in the on-going arguments, the most notable dimension has been the rhetorical conflict between the United States and China over the valuation of the Yuan. This which began in the early 21s
5. Marketing Strategy Proposal
1) Targeting
As mentioned above, GIORDANO has been targeted customers in their early 20’s and this target market would be not change. What company has to do is to find out these target customers’ characteristics and set proper marketing strategies for them.
①They use the Internet a lot
Most of people between 20’s and 30’s spend lots of time using the
direct managements: It is difficult to deliver fresh fruits, vegetables and fish to Shanghai because of the bad condition of distribution network. => keep many customers as patron.
Each piece-centered sales: Because of the shopping patterns of Chinese who walk or ride bicycles, purchasing amount is so small.
Providing working environment differentiated by Chinese company.
Currently the new world economic order is being reorganized. Korea, while maintaining the peace of the industry, should raise the competitiveness of enterprises. Above all, the importance of the role of labor and industrial relations system is needed for Korea’s situation to settle down while maintaining national competitiveness as a shortcut to success.
Development Direction - Labor relati