image to increase profit. By taking care of the idle assets in the company and using them for rental and lease purposes to further develop it as a high value-added asset, and endeavoring to research and develop in the bio-industry along with in-house development.
2.2 Global Market Expansion Strategy
If KT&G is implementing strategies in ways that they can compete with foreign tobaccos
Boundary
Identity
Commitment
Stability
Sense-Making & Control Mechanism
Defines rules of the game, if conform: reward & upward mobility
Trend – decentralized makes culture more important, but establishing a strong culture harder
HR recruiting – selects employees that will maintain the image and guides employee performance into the same direction
Shared perceptions
programs, such as “소비자 고발”, “불만제로”, and they had a huge impact. Also consumers now have various activities to improve their rights. Customer counseling is one of them, and the number of customer counseling has increased. In 2007, there are 3878 times of customer counseling, but in 2010, there are 6832 times of customer counseling, which is an increase of about 76%.
them what Hermès is trying to achieve ultimately: the high quality of life. This kind of targeting is possible and effective because of the company’s craftsmanship history which was mentioned above. Also the ‘being as scarce as possible’ strategy enabled them to position as a legendary high-end luxury brand. You have to wait one or two years to get a specific model of Hermès b
cost.
3) Selling their own brand item in their own shops.
4) Skipping intermediaries which allows quick products turn over ratio.
5) They can recognize customers demand easily because they sell their product in their own shop directly.
Using the SPA system, UNIQLO also has competitive priorities. In UNIQLO, all of process including planning, manufacturing and selling are implemented