Japan are relatively accessing QR code more than others. However, the places where QR code functions as a intermediary that can connect to consumers' actual purchase were China and Taiwan. Chinese and Taiwanese consumers showed high response rates in the experience of visiting stores, purchasing products, getting additional product information and recommendation to others after scanning QR code.
1. Introduction
○1Seoul as a Heritage Tourism Destination
Seoul is known as modern city. But Joseon Dynasty’s relics still have remained. For example, 4daemun and castle.Hanyang castle is connected along Mt.Nak, Mt.Bukak, Mt.Nam, and Mt.Inwang. By mobilizing 200,000 people in the 14th century it was made. After that, over the years, partly reinforced or newly built. Among them, castle o
1. What is the "Hedge Fund"
1.1 What is Hedge Fund?
1.1.1 Definition of the "Hedge Fund"
1) What is a hedge fund?
"Hedge fund" is a general, non-legal term that was originally used to describe a type of private and unregistered investment pool that employed sophisticated hedging and arbitrage techniques to trade in the corporate equity markets. Hedge funds have traditionally been limited t
Ⅱ. Red mango's marketing problem until 2009
1. Service problem
High price, Low quality service, Deficiency of standard volume
2. Promote problem
The absense of advertisement to consumer
3. Product problem
The shortage of new product that appeal to customer
4. Strategy problem
Couldn't find new trendy marketing strategy
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- 4P(Product)
• Develop new product
Euro Disney: An America in paris
Service marketing
1. What business in Euro Disney in? And what is the market?
Euro Disney is in the entertainment business or more specific the theme park business. The main market is kids since Euro Disney is all about the Disney characters. But Euro Disney also tried to make a resort so the aim is more towards families and maybe not kids exactly. Kids