Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
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. How to choose the target county to enter.
As priority before entering target country, we have to make a decision by using strategic decision. it includes SWOT analysis. and we have to consider Country Attractiveness as well as Competitive position Analysis,
a country that have high Attractiveness as well as high Competitive position Analysis is very good market to enter.
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1.Fast-fashion?
Trend in which clothes move from the designer’s workroom to stores in the fastest time possible in order to capture the market
STRATEGIES OF FAST FASHION
Trend design
Reasonable price
Small quantity of production
High product turnover ratio
중략
Vertical Integration
Zara controls most steps on the supply-chain
Greater control over the supply chain
and practical flight service and set a different concept from other regular airlines. All the flight attendants, called ‘JINI’ wear green shirts and blue jeans, not formal uniforms as expected. In addition, they supply water, orange juice and cold green tea and for international flight consumers and offer PSP rental service to make customers enjoy their journey. Also, unlike many other