high school and Yonsei University business administration in sequence. Right after the university graduation, he entered Samsung Insurance in 1987. Working about 10 years in the company, he grabbed a chance of studying in Wharton school in Pennsylvania with the company’s financial support. After two years of education in the school, he gained master’s degree and came back to the company.
work; which includes everything from door handles and tables to
airports, bridges, and office buildings. He doesn’t limit himself in the
design world to just one field, he allows himself to branch out and really
show his talent by taking on smaller projects as well as bigger, publicized
ones. Foster’s advances in the design world have allowed him to alter
many architectural rules that fo
University.
1950 During his internship, Aaron Beck met Phyllis Whitman and they married.
1953 Beck served as Assistant Chief of Neuropsychology at Valley Forge Hospital in Pennsylvania during the Korean War.
1954 Beck joined the faculty of the University of Pennsylvania
1958 Beck graduated in the Philadelphia Institute of Psychoanalysis
1961 work more intensely on his cognitive approach to
Life style segmentation
-University students : Lead the trend → Pay careful attention at interior design, drinks, bread, etc.
-Students and office workers : Needs enough time to work → Open at 8:00am and close at 12:00am.
Geographical segmentation
- Students and office workers → Wants place with convenient transportation.
- For the convenience → Select location in main cities (S
Life
2000 The Consolations of Philosophy
2002 The Art of Travel
2004 Status Anxiety
2006 The Architecture of Happiness
2009 The Pleasures and Sorrows of Work
2009 A Week at the Airport
This is a book about an almost universal anxiety that rarely gets mentioned directly: an anxiety about what others think of us; about whether we're judged a success or a failure, a winner or a lose