Product
Differentiated function, and service
Price
Free: great value for no cost
Promotion
Indirect advertisement: TV, Magazines
Word-of-mouth
Advertisement service
In April, 2010 Twitter introduced
advertising program (Tweetvert)
First big step to establish a money-making tool which proves their self-sustainability
Age: 20-30
Lifestyle: who likes to share their inform
of Cyworld
Cyworld is a South Korean socialnetwork service operated by SK Communications a subsidiary of SK Telecom. Members cultivate relationships by forming: Ilchonor "friendships" with each other through their minihompy. Avatars and "mini-rooms",small, decorate-able, apartment-like spaces in an isometric projection, also feature. All of this can make for a The Sims-like experience. The "Cy"
of marketing, scholars have agreed that there are three major trends that are newly arising. These include the emphasis on social relationship, brand relationship, and emotional relationship. Social relationship is mainly achieved through SocialNetworking Services marketing, where businesses actively communicate with consumers and apply their responses directly to their marketing strategies. Bra
Definition ofSocial Media
General Definition of ‘Social Media’
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)
Includes collaborative projects, blogs, content communities, socialnetworking sites, virt
Introduction
With development of technology and increase of capital, today’s communication tool is changing into ‘open’ and ‘participation’ communication tool. These characteristics of digital age’s communication are expressed by the concept of SNS.
Also, with and development of Web2.0 and wide propagation of internet, SNS, SocialNetwork Service became one of the hot trends to