advertisements include both persuasional and informational elements; however, they are often too intertwined to tell them apart, recognized as appeals.
Fear Appeals
suggest to the viewer that the product can prevent some negative experience through purchasing and using the product or service, change behaviors, or reduce the useof a particular product.
Choosing a Medium and a Vehicle
In Korea, it is started with TU Media. 4 characteristics of satellite are as below.
New Media - Overcame the limitations time and place of existing broadcasters
Mobility - Can be connected anywhere through portable devices
Personal - Individual media
Multimedia - Can freely use the contents through voice, data and video and can be connected freely in cell phones and wireless Internet
of Delhi are exploding. With no housing, people are forced to live out on the sidewalks and sleep there too. We could see people asleep on any flat surface including the mediums of main roads. Delhi’s population grew by a staggering 46% between 1991 and 2001 to almost 14 million. The rural versus urban contrasts show themselves in many ways. Cities are filled with billboards advertising cell ph
Advertising Festival)에 참석한 자리에서 "미래의 광고 캠페인은 반복해서 볼 수 있고 또 앞으로 돌려볼 수도 있는 바이러스 콘텐츠를 모방할 필요가 있다"라고 말했다. 그는 또 "광고주들은 소비자들이 광고를 직접 제작하거나 광고에 대해 언급할 수 있도록 하는 방법을 통해 소비자들의 반응을 이끌어내어
of environmental leadership in all facets of our business.'
Starbucks SWOT Analysis
The SWOT analysis will help emphasize exactly what Starbucks is doing right or wrong. It will provide us an insight on what the company is good at, and in what areas Starbucks could use assistance. So, Starbucks can retain its strengths and build on opportunities, while suppressing weaknesses and extinguishing