use listening feeling only, which is radio very effectively and they don't need to pay bunch of budget to make special video advertisement so they can save their money a lot.
(4) Types of advertisement
Radio commercial useofmusic Appeals
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(5) Analysis of advertisement
In the media such like radio, they need to use listening feeling so they need to make very effe
of the typical industries using the advertisement model
We are exposed to many beer advertisements using models,, humor, and music.
Beer advertisements are typical in using the advertisement model related with model, humor and music. For an example not only beer but domestic markets of all alcohol industries all use famous celebrities as models in advertisement. These advertisements combine
include "Watermelon Man" (later performed by dozens ofmusicians)
‘Watermelon Man’ is a special track of one of Hancock’s best album, ‘Head Hunters’.
There is an recognizable intro featuring by Bill Summers blowing into a beer bottle, an imitation of the ‘Hindewhu’, an instrument of the Pygmies of Northeastern Zaire.
The track also features heavy useof Pygmies percussion.
of Echo'
To avoid 'Worn-out room facilities'(one of weakness) and 'Lack awareness of Echo'(one of treats), remodel Commodore's facilities Eco-friendly. For example, there are theme night light which use solar heat, useof pollution-free wallpapers and tiles, and replacement of air-conditioners, TVs, lights to less electricity consumption products.
Ⅴ. Problem of commodore hotel
1.
Market location
1. Apartment congestion area
2. Residing area of high – quality duplex
3. Hotel, building for business
4. trade area that is making nobility trend
5. Service and food service industry distribution
Target market
Enjoy Space
Early 20~30 around
/ economical level:second, third
“Space highest priority”
Personality
pursuit
20~30 aroun