users’ information. Related to reliability, the switching cost is quite high and substantially, the matter of choice is not in their hands. The primary option is done by websites (companies) so it is more possible that the highly recognized services could be chosen. PayPal and Bill Me Later are representatives of those payment methods and this market situation can be an opportunity to eBay.
users can use the Android Market, which is Google’s online software store for Android devices. The “Market” which refers to an application program is preinstalled on Android devices and it allows Android users to download applications. A number of such applications are developed by third-party developers. The Android Market currently contains tens of thousands of applications, being freque
1. Reason of Choice & Market Situation
Market Situation
More demands of Smart phones, SNS began to emerge, and users of SNS are growing rapidly. The most widely used SNS in Korea is Cyworld, and recently, growing prevalence of the use of smart phones makes growth rates of Facebook and Twitter more sharply. The most largely activated SNS in the world is Facebook, and also Twitter is growing. In
card two times when customers get in and get off. if we recognize this difference between taxi and other public transportations and improve taxi system with that difference, taxi users can easily know their get in and get off and get taxi information. Likewise if we combine a lot of lost-and-find systems to just one exact system by realizing web site, taxi users can have convenience.
1. 사람들이 왜 Social Network를 사용하는 가에 대한 소비자 행동분석
사회연결망서비스(Social Networking Service, SNS)란 사회적 관계 개념을 인터넷 공간으로 가져온 것으로, 사람과 사람간의 관계 맺기를 통해 네트워크 형성을 지원하며 개인의 일상사나 관심사를 공유/소통시켜주는 서비스를 말한다. 우리