They support the view the free trade is mechanism by which powerful economies dominate the weaker ones. They argue that cinematograph films especially is a way powerful economies indirectly and negatively affect dominant cultures and life styles (Choi, 2007).
Figure 1. Average Production Costs of Korean Films by year (unit: hundred million won)
Source: Korean Cinema Yearbook 2007, KOFIC
A. Localization strategy: Success and failure of foreign store operation is determined by how closely it could approach to their culture and language. Focused the point that Chinese E-Mart Shanghai store is right Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming of the job title which co-workers could see each other in the viewpoint o
US & Korea)
US, the well-known sports country, sport industry of the nation has over $300 billion scale(2002). Including sport goods, facilities, and other sport-related business, the size of US sport industry would be twice as big as that of car industry, and seven times bigger than film industry. Plus, the industry includes about 122,000 establishments.
In case of Korea, scale of the industry
US
Connection between head office in the US and the country
Franchise management system and standardized manual
STP analysis
Segmentation
Consumers who;
are hungry
pursue family harmony
pursue cultural value of eating habits
Targeting
Age : 20-30s
Geographically : place with many young people, residents or flowing population
Positioning
The finest qual
eel, soba noodles
2) Kansai Local Food
Traditional Japanese cuisine developed place.
Taste of food is soft.
A lot of soup.
Form of materials and colors
3. Other features Japanese food
3) Japanese people do not like to mix with something.
Simple tastes is better.
Sources almost never eat.
4) Lunch Box Culture
-eating out part (1,000円)
-Bentto part (500円)