I.Executive Summary
A.The Company
당사는 대덕연구단지 내 한국과학기술원의 연구진으로 구성된 새로운 첨단 정수기 제조회사로 기존의 강제 필터 방식의 정수기와는 달리 원하는 물의 성분을 조절하여 마실 수 있는 기능과 수질을 모니터링 방식을 도입 정수기의 청정도를 실시간 모니터링 할 수 있는 차별
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Ⅰ.Intro
We are interested in local company that has many overseas expansion opportunity rather than already experienced company. Despite small sale of business, it has considerable shipments and high awareness. according to newspaper articles and other media or research result it's product quality is recognized. now, although it is domestic medium enterprises , adequate strategies are applie