Mass Cosmetics Line
-Amore Pacific at the top of the mass market
-Higher Value-added products
-More functional cosmetics
-Brand depending on customer level
-Beauty-food
value-added chain, shifting towards higher value-added services and more knowledge-based activities. At the same time, the economic and financial integration between Hong Kong and the Mainland has been going from strength to strength, creating abundant business opportunities for a wide range of services. These evolving developments have seen rapid expansion in Hong Kong’s services sector over t
1. Description of company/customer/competitor
A. Company Analysis
Commemorating its 30th anniversary in 2009, E-Land announced the launching of Korea’s first fast fashion brand, SPAO. Short for “Specialty retailer of Private-label Apparel Original,” SPAO is located in the casual clothing line of E-Land’s fashion category.
a. Brand Concept
SPAO’s vision is to become the best SPA
Situation Analysis
1) The analysis of Korean Economy
① Slowing economic growth
With the worsening global economic conditions and falling domestic consumption, the nation will not likely achieve higher growth for the foreseeable future. If the global economy slows seriously, our economy can’t avoid damage because exports of goods and services account for 66 percent of our gross domest
1. About HMC
Hyundai Motor Company is an automobile manufacturer in Korea. The Company markets the Atoz Prime, Getz, Accent, Elantra, Hyundai Coupe, Sonata, Grandeur XG and Centennial passenger cars; the Trajet, Terracan, Tucson, Santa Fe, H-1 and Matrix recreational vehicles, and commercial vehicles, which include trucks, buses, tractors, and specialty vehicles, such as refrigerated vans, r