onbiz
Magazines for Young people : Ceci, Vogue girl, Elle girl, Nylon, Dazed & confused
Overseas expansion of Korean magazine
CECI CHINA
Publishing first issue in Korea in 1994
Launching CECI CHINA in 2008
Catchphrase : ‘FROM KOREA TO ASIA’
- Becoming popular in China market
- Delivering Korean fashion and
beauty and Korean stars
- Leaping to Asian Trend magazine
국내 클럽신을 바탕으로 클럽, 뮤직, 스트릿&얼반 컬쳐, 패스티벌 등을 다루는 국내 유일 클럽컬쳐 매거진
유행에 민감한 10대-20대 초반을 위한 트렌디하고
엔터테인먼트적인 컨텐츠를 다룸
비교적 타겟시장이 뚜렷한 고객층을 가짐.
타겟시장에 맞는 무료배포 시스템을 활용.
한국 이
1-1. VOGUE 소개
<VOGUE>는 1892년 뉴욕에서 창간되어 지금까지 100년이 넘는 역사와 전통을 지켜오고 있다. 창간당시 뉴욕 사교계의 명사였던 컨데나스트는 상류사회의 품위와 우아함에 맞는 완벽한 패션문화 매거진을 구상하였고, 그 이름을 <VOGUE> 즉 “유행”이라 하였다. VOGUE는 세계에서 프랑스, 미국,
Vogue Magazine
- looking like that!
- Maybe you shouldnt have done it.
How can you
say that?
Its publicity for the movie.
I have to do it.
Posing
for a fashion magazine
has nothing
to do with acting.
So if some magazine
called and said
they were doing an article
on nature journalists
and wanted your picture,
youd say no?
- Right.
- Youre so high and mighty.
You dont understand
what Im saying.
Eve
till you see this new dress!
They show the same one in theJune "Vogue" magazine...
only without these little bows in the back.
Salesgirl said to me, "Miss Varner...
that dress was made in heaven for you."
On account of Im so long waisted.
She said five customers had that dress on...
and I was the only one did anything for it.
You like it?
What I like is you, honey.
- "Theres more." - There sur