Step 1. Identify the firm's existing vision, mission, objectives, and strategies.
1. Vision and Mission
- 인간의 정신에 영감을 불어넣고 더욱 풍요롭게 한다. 이를 위해 한 분의 고객, 한 잔의 음료, 하나의 이웃에 정성을 다한다.
2. Objectives
① 커피
- 최고 품질의 커피를 위해 항상 노력한다. 윤리적으로 구매한 최
of obtaining some values which is corresponded with firm’s efforts of creating some merits for customers and constructing strong consumer relationship
Marketing is the human activity to satisfy needs and desires through the trade.
*Peter Drucker
Marketing’s purpose is making sales effort to unnecessary things.
*Russell Winer
Every activity which can affect on selection.
to say that the company had started to apply epoch-making international business strategy.
As we have seen, INI Steel has grown up on the basis of domestic market. Does INI Steel have to continue its growth strategy? By analyzing both local and overseas market, we are going to answer the question and recommend some strategies for the firm’s progress, on a short-term and a long-term basis.
E-commerce Issues
RCCL operates Web sites with customer booking capabilities for both Royal Caribbean and Celebrity Cruises. The two Web sites allow customers to experience what a RCCL cruise would be like, including a virtual tour of the various ships. RCCL is using the latest information technology software to manage its operations. Theses software packages enable the company to optimize decis
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /