2. Business activities and core competency
(1) The business performance of AP is mainly divided into two categories; Cosmetics and MC&S (Mass cosmetics and sulloc). The portion of profits generated by these performances is shown below.
Picture 2 Sales breakdown, IR presentation, 2010
(2) Products
Costmetics
MC&S
(3) Organizational Structure
In 2006, AMORE PACIF
2. Introduction of ‘The Face Shop’
1) Introduction
The Face Shop is one of the successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept of the “nature” not artificial. As we are all aware of, the catchphrase of The Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr
Terms of cosmetics
Emollients: Substances that smooth and soften the skin.
Emulsion: A blend of oil and water into a single smooth product.
Solvents: Substances, such as alcohol or water, which dissolve other ingredients.
Vehicle: The base that carries the active ingredients.
Why people usewhitening cosmetics?
Greater acceptance of light skin than dark skin
A mark of be
whitening agents; FWAs)란 파장이 240~380nm인 자외선을 흡수하여 기저 상태에서 들뜬 상태로 변환시키고 이를 다시 방출할 때에는 파장 400~500nm인 파란색의 가시광선을 방출시키는 물질을 일컫는다. 보통 옷이나 종이의 증백효과를 얻기 위해 형광증백제로 많이 사용되어왔던 형광염료가 최근 이러한 발광효과
of men´s toiletries.
③They have many product line.
- many product line like whitening care, oil skin & trouble skin care, moisturizing care, anti-aging care, etc. help customers can choice the toiletries suitable for their skin.
④They have more recognition than other brand.
- more brand recognition than clarinsmen, clinique, labseries, zirh, etc.
⑤Price is about 30,000~50,000 won