Sports marketing
Coca-Cola was the first commercial sponsor of the Olympic games, in the 1928 games in Amsterdam, and has been an Olympics sponsor ever since (The Coca-Cola Company, n.d.). Since 1978, Coca-Cola has sponsored each FIFA World Cup, and other competitions organized by FIFA. In fact, one FIFA tournament trophy, the FIFA World Youth Championship between Tunisia and Malaysia in 1997,
1. Introduction
The word BRICs first appeared in 2003 by Goldman Sachs. It is consisted of Brazil, Russia, India, and China. These four countries were and still are receiving big attention as emerging economies from 1990’s. They commonly have huge territory, population and abundant underground resources. Among them, Russia recently held big sporting events such as World Championship in
than fifty
marrige
single
married(no children)
married(children)
family size
1 ~ 2people
3 ~ 4people
more than 5 people
residence
Busan
Kyongsangnamdo
ETC
income
low income groups
middle income groups
higher income groups
Life Style
culture oriented
sports oriented
outside oriented
2. Targeting : Mans who live in Busan and love sports
2. About the club
In 1983, team was established as 「Busan DaeWoo Royals」. The team got trable in 1997 and first 4th K-league championship title. In 2000, team renamed as 「Busan I`Park」. In 2000s, after reborn to 「Busan I`Park」, team just got 3rd FA-cup title in 2000 and 2nd place Adidas-cup in 2001. The spectators of Busan is increased in gradually after 2000.
3. Slogan
Team slo
wholesale and retail drug business as "sole proprietors of Coca-Cola ... Delicious. Refreshing. Exhilarating. Invigorating." Sole ownership, which Mr. Candler did not actually achieve until 1891, cost a total of $2,300.
By 1892, Mr. Candler's flair for merchandising had boosted sales of Coca-Cola syrup nearly tenfold. He soon liquidated his pharmaceutical business and focused his full attention