Coffee Bean & Tea leaf can create consumer loyalty.
- Communication
The weakest point of The Coffee Bean & Tea leaf is the lack of brand awareness. Through active communication with customers, the company will be able to promote its sales.
• Use Mass Media, Social Network Service, etc. Many people are intent on such services as Twitter, Facebook, Cyworld, net-cafes, etc. Active communic
coffee market
∙ Cooperation with other brands
(e.g. MS, HP, Pepsi, etc.)
∙ Technological advances Threats
∙ Increased competition from coffee shops
∙ Consumer trends toward more healthy ways and away from caffeine
∙ Raw material cost rising
Starbucks has Strong brand image associated with high quality coffee and excellent customer service - “The Starbucks
coffee in a fast and comfortable way.
How can we attract customer!?
We can’t attract consumers by improving basic elements.
Those are not options, but obligation!!
So, we must give a change that consumers can’t imagine!
Improve inner parts(system, mechanism )
as well as visible aspect(design , taste ;etc)
They can’t see or feel it directly , but they will k
will be opening the area as a bar and coffee shop during week days in order to maximize profit and to provide differentiated service to the customers.
Our mission statement is “where human becomes animals, but animal is prohibited.” we really want our guests to get away from reality and enjoy themselves without considering others view.
We assume that our customers’ age will be between
The strategies for the Customers who changed their consumption behavior
The Customers who raised their participation about coffee will spend more than ever.
What if we provide more convenience environment to customers in terms of accessibility?
When we raise an access route, is the strongest competitor “DUNKIN”? NO!
Price Taste The number of store Service Brand Val