To briefly introduce about the maiden, Korea Express has a long history as a leading distribution company for the last 80 years. Kumho acquired Korea Express in 2008, and now due to the financial crises struck in 2011, Kumho is trying to sell its equity of Korea Expressto alternative raiders.
Among potential companies that showed willingness to buy, POSCO, Lotte and CJ were the plausible candi
to enter new markets through strategic partnerships or mergers.
China extended its lead over the U.S. as the world’s largest automaker in November 2009, with production and sales more than doubling from a year earlier to both surpassing 1 million vehicles. Chinese automobile companies, strongly supported by the government, are showing its willingness to enter American market by announcing it
to tell him that the car needed some repairs and that they had taken longer than had been expected. I drove up to the place where we had planned to meet and saw Dad Waiting patiently on the corner. I apologized for being late and told him that I`d come as quickly as I could, but the car had needed some major repairs. I`ll never forget the look he gave me.
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1. Introduction
1) The reason why we select this topic
There was a hot issue which is related to Mrs. Kims euthanasia in korea 2009. It has been a hot topic not only in Korea but also in all over the world since long times ago. Yet there is only one case in korea about euthanasia but there are many cases in abroad focused on developed countries. Especially Dignitas, regarded as resort of
2. 3 Marketing Problems & Research Objectives
To solve the symptom of the number of customers decreasing, there is a need to find out the relationship between the underlying cause and effect. The diagram below displays seven underlying causes of the symptom.
After categorizing the 4Ps of the underlying causes, we set marketing questions regarding these causes.
• Product : How can we