strategies to get E-book reader market share, it will work very successful. But Iriver should recognize that E-book readers are unfamiliar electronic thing in Korea. From our little survey for university students who are relatively familiar with electronic things, we think, almost half of interviewers don’t know about E-book reader and ‘STORY’. This point is environmental threats to Iriver
windows
The second distribution channel of raising additional sales
after watching movie.
Effect economies of scale
Acquiring the bargaining power
With cable TV company, IPTV
Short-term strategies
CO-production strategy
Industrial economic benefits
Cost variance
Economies of scale
ex)
CJ Entertainment
Total movie solution
Investment
What is PIFF?
2004. 10. 7 - 15
The 9th PIFF showed 266 films
from 63 countries:
the most number of films from the most
number of countries in the history of PIFF.
166,164 Seats out of
195,924 Seats were taken.
Possession was about 84.8%
Strategy 1. Differentiation In Selection.
Devoted their Obvious principle, focusing on Asian Films.
A windows of Asian Cinema
New Currents
K
인터넷을 기반으로한 방송 서비스
Web TV
동영상 서비스를 전문으로 제공
시청자 개인이 콘텐츠 제작에 참여
무료 서비스 제공
지상파 채널의
인터넷 방송
라디오와 TV 채널
VOD, 미리보기, 실시간 방송
대본보기 등 제공
IPTV
인터넷을 기반 TV 서비스
다채널 방송
T-Commerce,VOD 등
양방향 서비
value determines
when viewers watch ones
Elasticity of high demand
A Character of Movies is
non-objective
Consumption of Movies has
a character of luxury object
Effect
Completion of long-term vertical integration by reinforcement of own production ability
Prior occupation in alliance with production company
Maximizing rear window effect by possessing copyright