women are beautiful
There are two reasons why Venezuela is famous for beauty, which are congenital feature and acquired effort. A congenital feature is from colored races, and a acquired effort is from Venezuelan women's desire to be a beauty.
1) Race
Race is the first reason of Venezuelan beauty. Venezuelan can be separated for about four races, which are 67 percents of Mestizo, 21 perc
women from being judged just by her appearance, so they feel more confident and self-respect. Women are often judged by their looks or bodies they neither chose nor created, and society makes womendesire to become a beauty. The craze of skinny body, plastic surgeries and luxury brands show women's enslavement to beauty. With hijab, however, they can liberate themselves from such desires and serv
desire. The survey helped find What product consumers want
2) Marketability
Increased the number of stores steadily. Sales went up from 18% to 33%.
3) Accessibility Segmented the market into women and men then focused on women. Accessi
Glass ceiling
“I realized that it is almost impossible for a woman to be successful, especially one desiring to be stationed in overseas marketing or on an operations team. So I thought it would be better to start again in a field where I can achieve more regardless of my gender”
◆ Married or Pregnant women
Difficult to get a job
[ Brand Launching ]
Their Needs
1. Military Environment
Frequent Battle Drill ⇒ Easily Exposed to Harsh Environment ⇒
Get Worried about their SKIN ⇒ NEED FOR SIMPLE SKIN CARE
2. Will for Self Development
Sufficient spare time ⇒ Opportunity for Self Development ⇒
Improving their appearance ⇒ NEED FOR HEALTHY BODY CARE