and influence product pricing.
3). Place
▷ Outsourcing (production & distribution)
◦ Design– Head office in Oregon
◦ Production- Factories in Asia
Reduces cost used to outsourcing and secure competitive advantage with superior technology and design.
Alpha Project: 73 designers in different fields and 12 professional in human engineering lead R&D of NIKE.
▷ Secur
and society, Importance of knowledge andtechnology is being enlarged, Cycle of Creation and Extinction has being contracted. It’s main feature of knowledge information society.
Most advanced nations including Korea and Japan is changing to Aging society, it will be changed its Labor structure, too. And many women want economic activity, we need to establish policy about it.
International
and weekend new special discount products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly s
and each field has different kinds of brands and these brands are above 26. Indeed, AMOREPACIFIC is a giant corporation in Korea, which has stable operation results and brand recognition through diverse brands and powerful brand power and reliable technology.
2. Internal Analysis of Laneige Homme
Company Analysis
Laneige Homme was born in Jan. 2007, based on previously established women cosm
technology, and they sell products such as jewelry like a general precious metal watch and jewelry, Home decorating, wedding accessories and sculpted doll, collection etc. SWAROVSKI is operating community called Swarovski Crystal Society which formed an international network. According to this, they reflect a taste of a customer, send a product news letter. Also, they provide the opportunity that