of product which is the popularity as a model, also has skyrocketed. Also the size of Japanese cosmetics market are the world’s second large. So thanks to these market conditions in the Japanese cosmetics market, we, 美ME+ also is looking to expand our business.
This report is divided into two parts, the first half; we will talk about the Japanese market as a whole cultural risk, country risk
of UNIQLO, the characteristics of the Asia markets and the western countries retail industry. In addition, this report will also analyze the different types of management systems that UNIQUE had make use of to be competitive. Lastly, this report will discuss the potential innovative ways that UNIQLO can achieve its goal of becoming a global brand that transcends cultural boundaries
1. Intr
of successful bribes is institutionalized, corrupt officials have an incentive to demand larger bribes, engendering a culture of illegality that in turn breeds market inefficiency[1].
성공적인 뇌물수수의 방식이 관행화 되면, 부패한 공무원은 보다 큰 뇌물을 요구하게 되고, 불법적인 문화를 만들어내고 이는 결국 시장의 비효율성(시장실패,
1995, Founded as a division of Microsoft
1996, Debut on Web
1999, Expand to Canada, UK, and Germany
Spun off from Microsoft
2001, Purchased by USA Networks. (33.7 million shares / 75% )
2003, USA Networks changed its name to Inter Active Corp. (IAC)
IAC purchased the remaining stakes
2005, Under the name of "Expedia", All travel group of businesses in IAC spun
guiding principles:
- Safety will not be compromised
- Be customer driven, both externally and internally
- Develop the attitude that conformance to customer expectations has top priority
- Understand that improvement includes everyone in all parts of the organization
- Bring all employees into the decision making process
- Trust people and their ability to contribute to the mission