1. Martha and the Trap-Ease America investors believe they face an once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?
1) Information which they need to evaluate this opportunities.
현재 많은 어려움을 직면한 Trap-Ease America는 그들이 얻은 기회의 가
1. Martha and the Trap-Ease America investors feel they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?
Trap-Ease사는 혁신적인 쥐덫을 개발하고 상품화하여 시장에 진출하였다. 그러나 기대한 만큼의 판매가 이루어지지 않
B. Questions for Discussion
1. Martha and the Trap-Ease America investors feel they face a once-in-a-lifetime opportunity. (1) What information do they need to evaluate this opportunity? (2) How do you think the group would write its mission statement? (3) How would you write it?
(1) Martha 와 투자자들이 Trap-Ease America의 쥐덫이 사업성이 있다고 판단하게 된 계기
③ How would you write it?
Martha와 투자자들의 타깃은 주부였다. 하지만 남성들이 기존의 쥐덫을 선호한다는 조사결과에 지나치게 의존하여 남성 소비자들을 버릴 필요는 없다. 즉, 타깃을 모든 가족구성원으로 설정하고 누구나 Mission statement를 보고 물건을 구매하고 싶게 만들어야 한다. 또한, 단순히 물건
Program need be documented.
It needs to be assured that the program
is targeted appropriately,
is reaching the target population, and
is improving the need
1. Establish agreement on the uses and purposes of the evaluation.
2. Secure organizational commitment to evaluation and make research basic to the program.
3. Develop consensus on evaluation research with the department.
4. Write