adults and the children. There are 130~170 menus and the price of the menus are 1~1.5 times as expensive the fast food restaurants.
In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are over 20 and have ever been to the family restaurants. According to the researc
1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, youngadults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires
Ⅲ. Subjects for Study
Conducting questionnaire was notified in advance about. And We explain the contents, Associated with personality characteristics and emotions were measured. Instructions of the same information that was stated on the questionnaire.
All the questionnaires for this study were prepared at a lecture room after class hours. Notice was given to students that respondents
Mission statement
1. Distinctive taste and quality are considered the first value.
2. Satisfy tastes of various customers as multi-brand.
3. Serve the special Korean value in Global food markets.
Well-Being
1. Uses environmentally friendly materials.
2. Don’t use dye.
3. Don’t use preservatives.
4. Don’t put additives.
Consumers expect to be good through Fresh ingredients.
consumers are now longing for uniqueness rather than standardized flavor of giant franchisers like Starbucks. Regardless of the price people wants high quality with fresh idea of culture. One reliable documentary takes an example of Starbucks at Seattle as a failure case of standardized coffee franchiser. Even if Starbucks at Seattle was the first open branch, they have lost popularity.
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