1. Introduction
1.1 Purpose
Investigate Analyze
Describe
Knowledge Generation
External Factors
IPRs
shaping
GSM
1.2 Why GSM?
Global System for Mobile Communication
Provides successful technological and market standard
Important role now inindustry of telecommunications
Shows importance of possessing IPRs
(Intellectual Property Rights)
1.3 Re
in shipment)이나 인도 불이행(non-delivery)등 클레임의 원인이 어디에 있을지 알 수 없다. 때로는 처음부터 악의를 가지고 아무런 정당한 이유가 없는데도 클레임을 걸어오는 악질업자도 있다. 또는 마켓클레임(market claim)이라고 해서 시황 악화(市況惡化) 때문에 입은 손해, 이것은 자신의 예측이 잘못된 것
Wal-Mart’s Standardization & Localization
(The reasons of success in US market and slump in Korean market comparing E-Mart)
I. Introduction
Wal-Mart Incorporation is number one discount store globally, reporting the highest sales revenue in the world recorded at $282 billion. It is known very well for its Every Day Low Price (EDLP) strategy, which attracted significant number of custome
PiKa (P-Car)
Personalization + Car
Ⅰ Business Description
A vehicle became an important means of transportation nowadays. Approximately one out of four people in Korea has possession on a personal automobile. Many people spend their time in a car at least twice a day, in a way to and from work. Where transportation take quite a portion in our daily activities, using them more than jus
4. Strategic Groups within the CSD Industry
* Strategic group
All kinds of soft drinks fit in to strategic group. They have similar prices, similar positions and targeting. Especially Coca-cola and Pepsi-cola are the rivals, they compete with each other, in strategic group.
5. Industry Opportunities and Threats analysis
* Opportunities
- Cultivating international markets
By expanding thei
(1) 네이버의 탄생초기
지식까지 찾아주는 검색 지식iN 네이버의 NHN(주)는 1998년1월 네이버 정식서비스를 시작하면서 탄생하였다. 그 후 2000년 2월 본격적인 TV CF를 시작하면서부터 차별화된 마케팅 전략을 구사하기 시작하였는데, 그 당시(2000년 2월) 인터넷 측정 전문기관 인터넷 메트릭스가 국내 인
2. Strategies and Critical Success Factors in the Industry
1) There was no specific business-level strategies
When Pepsi declared bankruptcy(in 1932, during the Great Depression), they lowered the price of its 12-oz bottle to 5 cents – the same price that Coke charged for a 6.5-oz bottle. Pepsi sometimes lowered their price temporarily, but we can’t deem it as a ‘Cost Leadership Stra
Case Summary
Wal-Mart is trying to enter the Indian market where there are a lot of market potentials. Wall-Mart is not entering the market alone. It is planning to set up shops inIndia in partnership with Bharti, a leading telecom services provider. Although Wal-Mart is getting assistance from Bharti, it has to overcome many obstacles. India is a very diverse country. India has 6,000 ca
2. Religious view of honor killing
1) In Quran.
What Quran said about adultery?
If any of your women are guilty of lewdness, Take the evidence of four (Reliable) witnesses from amongst you against them; and if they testify, confine them to houses until death do claim them, or Allah ordain for them some (other) way. (004.015)
If two men among you are guilty of lewdness, punish them both. If
The reason for our selecting Mittal Steel descends to one key question. How did a company which a few decades ago was only a single steel producing mill inIndia become the world’s largest and most global company? Mittal Steel, the world’s number one steel producer since 2005 achieved its success by taking a strategy, which in the past, was a drastic change for the industry – this was t