1. Apple Computer소개
1) 기업 역사
애플 컴퓨터는 1976년 Steve Jobs와 Stephen Wozniak 에 의하여 1976년 설립된 회사로서 모든 사람이 쉽게 사용할 수 있는 개인용 컴퓨터(Personal Computer)를 만들어냈다. 잡스의 창고 안에서 AppleⅠ컴퓨터를 처음으로 만들어낸 후 이 컴퓨터로 그들은 엄청난 판매고를 올리게 되
Case sharing: evertrue
“
Our focus is on creating a solution that is rooted in scaling authentic donor engagement across the entire giving pyramid.”
—Brent Grinna
iPhone app that enabled networking and fundraising among a school’s alumni
Desktop Software
Social networking sites with accurate professional data providing immediate updates
whenever someone moved, got promoted, or chang
innovation) $0.9b, 3.5% of its total sales
Dermatological partnership was integral part its skin cancer prevention mission
Brand value positioning
Consumer’s common brand association
Efficacy, medical, trustworthy which are motivated by both functional, identity and emotional factors
Value proposition both for niche communities of patients and universal brand that is associated with general sk
Discovery IQ by GE
Long learning curve in India
Objective : Overcoming cost constraints and having a higher degree of flexibility in decision making
Flipping the conventional organizational model : “In India for India” strategy, India specific profit and loss structure and empowering the India head to make decision locally.
Develop deeper understanding of environmental and contextual issues
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