Coffee Industry
Propensity to consume food & beverage
□As an income level is being inclined, consumption for food expends as well.
□ Engel’s coefficient is diminishing with income upsurge but, absolute quantity of food expenditure is also growing steadily.
□ Trend of pursing high quality food, brand and costless goods from the big cities
□ Brand recognition spreads over
Ⅰ. Introduction
1. Growth of Coffee market
1) The scale of brewed coffee market
The scale of domestic coffee market is 2.3 trillion won and coffee shops account for 1 trillion won. Korea is in the top of 10th of nation in terms of coffee consumption. This is a result of 10% plus high growth rate since 2000. Brewed coffee market is growing up according to spread of famous coffee shop, sma
Consumption for pleasure: Karaoke
- One way to enjoy 세경’s one day vacation at the karaoke suggested by 정음
People consume for different type of reasons to fulfill different type of needs. There are functional needs, symbolic needs, and hedonic needs. In this scene, 세경 and 정음 consume karaoke for hedonic needs or for pleasure. Also, while people consume things, ideas, or servic
Coffee in Village’
Both are familiar with us
But lots of differences between them. What is it?
Domestic Coffee Market
Dong Suh food company has launched
'Maxwell House’.
This had dominated the domestic market.
(1970~1989)
The ground coffee market was formed
since the 1988 Seoul Olympic Games.
Domestic Coffee Market
Korea’s coffee consumption - TOP 11th
coffee may affect human health.
1. High blood pressure
Caffeine can cause a dramatic increase in blood pressure.
Caffeine may block a hormone that widens the arteries.
Caffeine causes your adrenal gland to release more adrenaline, which causes your blood pressure to increase.
However, Harvard Health Publications states that moderate daily coffee consumption does not increase bl