has gone from Korean dramas, songs, movies themselves to food, ‘Kimchi’, fashion, computer games, and household appliances all things that appear in Korean drama. We can call these entire phenomena Korean wave. The Korean fever reached its peak in Japan this year, where "Winter Sonata," produced in 2002, became a nationwide hit and was broadcast by NHK and several other television stations.
phenomena because the existing studies of mobile apps are only focus on acceptance factors. Therefore, we try to validate the research on the basis of Stimulus-Organism-Response model through survey.
As a result of behavioral decision research, psychological factors play an important role in decision-making. Namely, in spite of the same external stimuli, users show different reaction to stimuli
phenomena is clearer. In 30 years, the average height of Miss Korea increased by 5.5cm, from 166 to 171.5, but the weight decreased from 51.4kg to 51.2kg. They became much taller but the weight was almost same and if we compare these figures to average height and weight of women between the age of 20s-30s in 2009 , which are 161.2cm and 55.4kg respectively, we can see it is not a natural phenomen
phenomena. Possibly, new technology and new knowledge can widen the gap about generations and social classes. Lack of progressive digital convergence knowledge can be severe. Digital convergence is not only tool of digitalized life but also tool of survival.
(3) New Business Environment
Digital convergence will changes business environment. These changes have crisis and opportunity, both tw