of figures comparing to its competitors. For instance, Jinro&Hite has increased its revenue 106%, which is from ₩63,819,000,000 to ₩67,917,000,000. Also, Lotte-Chilsung recorded 132%, which is from ₩51,064,000,000 to ₩67,917,000,000 in the same period.
Balance Sheets Summary from 2003 to 2010
Fiscal year Total assets Total liabilities Total equities
10 36,987 34,21
I. Introduction ofthe Project
i. The reasons for selecting companies
For this project, our team has chosen two major airline companies in the United States which are American Airlines and Delta Airlines.
Since 2000, in airline industry, there were many kinds of market environment’s changes which are related to the world economic crisis, the sharp rise of oil price and the threat of terr
4. Threat
- Rising numbers of competitors
Many other competitors are imitating the design of Toms shoes. Therefore Toms shoes have to complete their products through research and development. After that, they promote create value and try to understand consumer’s lifecycle and needs.
- Management cost for donation
There are lots of costs for donation such as delivery, employment, manager wag
Ⅳ. Analysis of STP ofthe two company
1. Analysis ofthe Korean air's STP
(1) Market Segmentation for the Korean air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services
book reader. The main point of our strategies is that we focused PLC cycle which means E-book reader is introduction.
Ⅴ. STP Strategies
ⅰ. Segmentation
First of all, we limit our market for domestic by geographic factor. Because recognition about e-book reader is pretty low in Korea, we suppose that Iriver need to get domestic awareness before doing abroad strategies. We specially conce