▪ Company as entering a new stage of
rapid growth / large dividend
would be inappropriate.
▪ Importance of making a strong public
gesture showing that management
believed that Gainesboro had turned
the corner and was about to return to
the level of growth and profitability
seen in the 1980s and ‘90s
▪ Confounding question about the stock
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
1. Brief Explanation on Business Idea
We planned a Café for seniors. Korean Society is rapidly getting older. An aging society is not just a term appears in article, but the reality that we must face. But there are barely any places for seniors especially aged between late 50s and 60s. From this, we came up with an idea for Senior Café. Our basic concept is “A café as a s
Advertising, Sales promotion, PR 등의 Promotion Mix 전략을 구사하기로 결정하였다.
이러한 전략을 기반으로 단기적으로는 중,고가의 패션 브랜드에 강한 소셜커머스, 그리고 나아가서는 패션 브랜드에 강한 소셜커머스가 되는 것이 목표이며, 궁극적으로는 소셜커머스 시장을 선도하는 기업이 되는 것이 최종
dealt with outside of work and which ones should wait can foster better work relationships. Establishing such boundaries also improves employee productivity. Dr. Price's own research shows that employees with a healthy balance between their work lives and their personal lives are more productive than their less-balanced counterparts.
A respected organizational psychologist, Dr. Price has won