2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
air ranked by IATA as world's 2nd largest commercial cargo enterprise for 4th straight year
2001 - Korean Air becomes first Asian carrier to receive B737-900
2002 - Korean Air receives 'Best Cellar in the Sky' award from Business Traveller
2005 - Korean Air receives 'Outstanding Dispatch Reliability' from Boeing and 'Operational Excellence' from Airbus
2006 - ranked by IATA as world's la
air transportation business license received: April 5th 2008
(covering Gimpo-Jeju, Busan-Jeju, Gimpo- Busan routes)
①Company overview and route
vision
mission
JIN AIR's motto
A premier short haul carrier
-A premium short haul carrier "With the best experience and image, practical and affordable"
Airline for everyone
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Korean Air is the largest airline and flag carrier of South Korea.
Korean Air serves 99 destinations across 6 continents.
It is a major player in Asian aviation and the largest carrier between North America and Asia. Its cargo division, Korean Air Cargo, is the third largest cargo airline in the world.
Established in 1977, Pantos now has become domestic company which has largest quantity of
and air as the width limit is already difficult for expansion.
- Market outlook for leisure market
1) Optimistic outlook : Travel around for deregulation, according to the increasing demand for leisure, the leisure market growth of silver-market is green light, and show the improvement of income levels.
2) Pessimism outlook : Speed of the larger carriers and competitive factors, the