1.미국 소비자보호법상의 안전규제
1)소비자제품안전법의 제정
미국의 연방의회는 소비자제품의 안전에 대한 법적 장치의 필요성을 인정하고,192년 10월27일에 소비자제품안전법(Counsumer Producy Safrey Act)을 제정하였다. 그 후 1990년 11월16일 부분 개정되어 오늘에 이르고 있다. 미국에서는 1960년대부터 소
1. Exposure
Reaching the Consumer
º Traditional Media and Distribution
Exposure occurs when there is physical proximity to a stimulus that allows one or more of a person’s five senses the opportunity to be activated.
This activation happens when a stimulus meets or exceeds the lower threshold: the minimum amount of stimulus intensity necessary for sensation to occur.
Product plac
1. Exposure
Reaching the Consumer
º Traditional Media and Distribution
Exposure occurs when there is physical proximity to a stimulus that allows one or more of a person’s five senses the opportunity to be activated.
This activation happens when a stimulus meets or exceeds the lower threshold: the minimum amount of stimulus intensity necessary for sensation to occur.
Product plac
Ⅱ-1 Trustworthiness of the Internet Trading Partner at EBay
EBay Rating System
EBay, already taking into consideration the importance of reciprocal trust between buyers and sellers from the beginning of the business, EBay had established some trust gadgets to build trust among them. EBay had a feedback rating system in which buyers can give positive, negative, or neutral ratings to sellers
looking for Feedback abuse
Buyer requirements
require buyers to pay right away
easy way to report problems with buyers
enhanced Feedback protection for unpaid items
Removing Feedback from suspended buyers
Educating buyers
PERSON TO PERSON TRANSACTIONS
CAN SEE AND TOUCH THE MERCHANDISE
TRUST BETWEEN BUYERS AND SELLERS
SELLERS AND BUYERS DO NOT MEET FACE TO FACE
A PICTURE O