1. Problem Description
As it was stated in our research proposal, consumers of Apple Inc. are more likely to buy the next version of the product they are using or additionally purchase other products of Apple. However, this is not just it. The phenomenon which seems interesting to us is that Apple has this type of customers relatively a lot more than other companies or manufacturers in the sa
World war 2.
After World war 2~1955 : France fought hard to regain their
former territories without success.
2. Cultural revolution 1966~1976; fixed roles.
Homosexuality of men
= Deception as woman
+ Fantasy of Asian woman
→ way to show
the Orient created by the West ideology
Woman-centered
Ex) This brand presents a comfortable image
This brand presents a luxury image
Construct 2 : Taste
CONCEPTIONAL DEFINITION : Sense of taste toward food
OPERATIONAL DEFINITION : Lightness, Oily, Variety of selection, Topping, Dough
Ex) Product from this brand taste good,
greasy / light
Construct 3 :
Service
CONCEPTIONAL DEFINITION :
Offering l
woman anchors, there are some differences between roles of anchors, depending on gender. Usually men report important news especially political news. On the other hand, women report common news.」The news which report Cheonan ship accident belong to hard news, so we thought that this tendency would be obvious.
4) About North Korea, how are the points of view of the three major public broadca
Part 1. Chicano American
The past : U.S. citizen of Mexican descent
José Limón : the first documented use of the term to 1911
The present : a wide range of meanings
Chicano Civil Rights Movement in 1960s
Deal with various issues
ex) farm workers' rights, education, voting and political rights
Socially, the Chicano Movement addressed negative ethnic stereotypes