1. Executive Summary
Oxford Toy is a Korean company which produces plastic toy block sets that is similar and compatible with Lego, the original inventor and market leader of such toy. It has partnership with an international toy producer Hasbro, and manufactures toys as well as produce its own design, which includes several types and sizes of bricks for various age groups.
For external env
Reflect the use of the linguistic system itself
Sociolinguistic Competence
: the knowledge of the sociocultural rules of language and of discourse.
Strategic Competence
: the verbal and nonverbal communication strategies that may be called into action to compensate for breakdowns in communication due to performance variables or due to insufficient competence
(Canale & Swain)
▶New Town Exit Strategy?
☞ Comprehensive urban regeneration program that involves social, cultural, economic regeneration through recovery of community and people-oriented policy
☞ Response to New town business
▶Problems of former New town business
1. Substantive non-reflection of residents’ opinions
2. Conflicts caused by excessive additional expenses
3. Conflicts cause
CLT (Communicative Language Teaching)
Communicative Language Teaching refers to
An approach to language teaching methodology that
emphasizes the development of a learners’
communicative competence
in the target language.
CLT (Communicative Language Teaching)
Classroom goals are focused on all of the components of CC and not restricted to gramma
communication. However, in meaning focused instruction, the teacher is providing opportunities for his/her students to talk as a way for them to use language in a meaningful context. Therefore, the teacher’s language allowed the students to participate in meaning-focused interaction, and consequently there is more variability in the structure of that communication. In second language classroom
OXFORD TOY 마케팅 전략(영문)
Ch.8 Communicative Competence
