experiencing a lot of brands indirectly through a number of advertisements.
Therefore, this report help you to consider the principle of the comparative advertisement that is a new type of advertisement technique carrying on the existing advertisement technique and to approach comparative advertisement effectively and easily through some case.
Ⅱ. Literature Review
1. Abstract
01_Introduction of KrispyKreme
Overview of KrispyKreme
Founded by Vermon Rudolph in 1937
leading branded retailer and wholesaler
of high-quality doughnuts
Offer 20 varieties of doughnuts with coffee and
other beverages
296 KrispyKreme stores around the world (239 located in the US)
Partnership with Bubel/Aiken Foundation
Donate $500,000 to the International Story
Overview of KrispyKreme
-Founded by Vermon Rudolph in 1937 leading branded retailer and wholesaler of high-quality doughnuts
-Offer 20 varieties of doughnuts with coffee and
other beverages
-296 KrispyKreme stores around the world (239 located in the US)
-Partnership with Bubel/Aiken Foundation
-Donate $500,000 to the International Storytelling Center
E. Check the main accounting policies of NHN. Choose one interesting/doubtful accounting policy. Then, comment on the chosen accounting policy. More specifically, is it too aggressive, too conservative or reasonable in terms of the effects on the related accounting information, such as net income, ending balance of account receivable, etc.?
(1) revaluation of fixed assets
[as of 30.9.2009]
1.2 Segmentation
With the development of the internet and constant advances it has been able to make we, today, have a society where almost all people enjoy the creative innovation In order to jump into this new industry of e-commerce, WizWid carried out an extensive research on the usage of internet by different age groups.
WizWid found out that people were using the internet regardless of th