1. What is Concept map?
Concept is inherent common attribute objects have. Example, Mercury, Venus, Earth, Mars so on can be presented as a ‘Planet’. Here, ‘Planet’ is concept. That is, concept map is the picture that is presented hierarchy of concepts as schematizing two dimensionally. Through concept map, concepts is connected more systematically, that creates one of proposition. Prop
1. New Target
2. New Brand concept
3. New Marketing Strategy
Events Overview
Increase of smart-phone users, marketers began to interest in QR Code. However, because of the common QR Code, we focus on Designed QR Code
Purpose
By attaching QR Code in the bottle, consumers can scan it and it will be connected to the teaser advertisement which shows diverse images of extreme spor
guide’ for young people.
4. Communication concept
Communication concept of Korean is a story telling style. The advertisements with this concept have been broadly shown through TV, internet banner and printed advertisement. In the “Ask Japan about Japan(일본에게 일본을 묻다)” version of Korean Airline commercial, it is enough to excite consumers’ emotion. Although Japa
networking and computing functions to everywhere in order to conduct infra.
Beyond Time and Space Limitations: it enables people access to the information network and utilize various information communication service.
Integration: Integrate things, computers, or devices with information communication network in order to make users connected to IT whenever and wherever he/she wants.
Connecting
신나는
스포츠를
할
때도, 볼
때도
우린
‘코카콜라’
함께
게임을
즐길
때도
우린
‘코카콜라’
심지어
혼자일
때도
코카콜라와
‘함께’다!
Coca-Cola는
다시
젊어져야
한다.
Why?
현재
음료시장을
이끌고
있는
사람들은
10~20대의
젊은
사람들.
가장
많