3. 쇼핑중독의 유형
(1) 병적인 소비의 4가지 유형(소비병 환자 pathological consumers) (Valence등, 1988)
① 감정반응형 소비자(emotional reactive consumer)
물건이 지닌 상징성을 중요하게 생각하여 구입동기가 감정적이고 보상적인 동기를 가 진다(ex: 어린 시절에 형제에게 빼앗겼던 인형과 비슷한 모
1. What did 'good price marketing' have any marketing technique?
Recently, the good price chicken was the part of the emotional marketing. This marketing technique made the use of consumers’ emotion. The price marketing is the one of the best method to attract consumer.
Especially, that more happen when the prices is unstable and Economical situation is depressed.
Because of this, Walmart h
inside : ethical consumer who start to realize environmental problem
Residential environment influence your health a lot
ex) atopic disease
Trend of building : Energy saving and pollution reduction
→ it satisfies the wants related with healthy life as it consider not only functionality and stability, but also environmentality and consumer’s emotion
emotional relationship. Social relationship is mainly achieved through Social Networking Services marketing, where businesses actively communicate with consumers and apply their responses directly to their marketing strategies. Brand relationship is related to a form of marketing where more specific form of contents is delivered to consumers through platforms like YouTube, smartphone services, an
The application of vision in emotional marketing : shapes and colors
The shapes and packing of product can devote itself to realize brand-identity and the creation of brand-assets. For instance, Calvin clein's perfume CK-1 has the shape of turning its cap. It devoted its brand-identity to the targeted consumers that it is differentiated from other brands' graceful cap shapes and its moderate pri