current trends, current strategies, strengths and weaknesses, or future business plans of each selected company).
And then, we are going to analysis Financial statement such as Common-size and Comparative analysis. Also we will analysis Firm performance measure, it will include market-based firm performance measures, accounting-based measures, leverage measures, liquidity measures.
At last, we
and demerits each chain faces as a result of the individual strategy they had adopted. They also analyzed the effect the recent financial recession had on each of the groups and how well or not they were placed to deal with it.
2. General background andcurrent trends of hotel industry
Characteristic of hotel industry
The hospitality industry consists of companies within the f
and various services via the world wide web and telephone travel agents. The company serves customers in the United States, Canada, the United Kingdom, France, Germany, Austria, Italy, the Netherlands, Norway, Australia and Spain. It is not currently providing services to Korea.
2) History
1995, Founded as a division of Microsoft
1996, Debut on Web
1999, Expand to Canada, UK, and Ge
I. Executive Summary
주 5일 근무제 도입과 함께 관광유형은 금전 소비 형에서 시간 소비 형으로 초점이 옮겨갈 것이다. 즉, 과거 시간절약형의 여행 행태에서 증가된 자유시간을 여행으로 적극 활용하여 풍요로운 삶을 누리고자 하는 욕구가 늘어날 것이다. 이 현상에 편승하여 국내외로의 여행 산업은 급
account receivable is lager, then cash ratio is volatile. So it often cannot show anything.
1.2. Current Ratio
The current ratio measures the cushion of working capital that companies manintain to allow for the inevitalble unevenness in the flow of funds through the working capital accounts. It measures the relationship between total current assets and total currentliabilities.
It