Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just