Abstract
This report deals with an interesting new trend in marketing, namely flawsome marketing. This term sits as part of a bigger trend towards human brands, it in terms of that consumer don’t expect brands to be flawless. In fact, consumers will embrace brands that are flawsome: brands that are still brilliant despite having flaws, even being flawed can be awesome; Brands that show some em
1. Introduction
1) The reason why we select this topic
There was a hot issue which is related to Mrs. Kims euthanasia in korea 2009. It has been a hot topic not only in Korea but also in all over the world since long times ago. Yet there is only one case in korea about euthanasia but there are many cases in abroad focused on developed countries. Especially Dignitas, regarded as resort of
self-esteem,
appearance self-esteem etc.
중략
Cognitive approach
Self-esteem ⇔ your explanatory style
→ Controllability
How do you see the failure?
3 factors
- Pervasiveness: Specific? Or Universal?
- Permanence: The bad events will persist?
- Personalization: Is it my own fault?
⇒ Depending on how you see it,
the result can be changed!
1. At a time, there are Positive evaluations and Negative evaluations
2. In Korea, it is regarded that Concentration of Financial power is caused by Cheabol.
3. Major stockholders participate in the management
4. Hierarchy in which the Power is concentrated is control pyramid
Breaking up a Chaebol ,
the business accomplishes the independent management as self-support and professiona
faults.
Crisis had the effect of facilitating the market mechanism which allowed the global imbalance to actually reduce.
Yet, it is predicted that this rebalance would not last long. In addition,
the recent global imbalance has become a bipolar problem between
China and the US. The pegged exchange rate system utilized by China is continuously criticized by the US
the recent gl