around Myeong-dong is a major threat to SPAO.
B. Customer Analysis
a. Segmentation
SPAO divides its customers to geographic and demographic segmentation. Geographic segmentation divides the market into different regional units such as customers inSeoul, Il-san, An-san, Bucheon and Pusan. Also, demographic segmentation divides the customers into gender (male or female) and age from the teen
in Korea market is so expensive?
Develop various beauty products
to satisfy consumers' wants and needs.
Can find many kinds of products
in the markets
Various level of cosmetic brand will have different price level.
And satisfaction of cosmetic spending will be different.
cosmetics industry is fashionable and necessary industry
around the world especially to female consumer
in entering stage in Korean market, the most crucial objective is Market Share. It needs to take price that can help its positioning as brand for high-class.
3. Estimating Demandand Revenue
-Demand: Potential demand seems to be high considering the trend that cares about design and admires stylish and luxurious life.
-Revenue: Because of mass-customization marginal revenue is high
&nbs
in tourist hot-spots, will not serve beer without food.
Wine is also beginning to take off especially in the capital and the other major cities. Korea has its own domestic vineyards that produce for the large Catholic Church and fine imported wines can be found at Kenneth Kim’s wine tasting evenings every Saturday at Beaver’s Wings bar near Hapjung Station inSeoul.
InSeoul, Itaewon remain
andFemale consumers in their 20’s and 30’s
3. Consumers of the middle and upper class
4. People who respect fashion and are sensitive to trends (foreign brand manias, trend-setters who try to be different from others)
Also from the research, Wizwiz was able to find out that the group of consumers that were interested in foreign goods generally resided in the Seoul area district, particula