1. Introduction
The word BRICs first appeared in 2003 by Goldman Sachs. It is consisted of Brazil, Russia, India, and China. These four countries were and still are receiving big attention as emerging economies from 1990’s. They commonly have huge territory, population and abundant underground resources. Among them, Russia recently held big sporting events such as World Championship in
IB Strategies based on 4P
In France and China
03 / IB Strategies – Lolita Lempicka in France
Product strategy
Emphasized ladyishness
☞Hired talented designers and staffs from local
Round and spherical shape of containers symbolized ladyishness
☞container design grabbed women’s attention
“Efficient”
Price strategy
Relatively higher labor cost than Korean w
AMOREPACIFIC is one of the biggest and the most famous cosmetics companies in the world. AMOREPACIFIC is now implementing a multi-domestic business strategy in many different countries to be one of the top ten in global cosmetics industry until 2015. Its vision for 2015 is concreted by specifying the goal - attain overseas sales of ₩1.2 trillion until 2015, expand the revenue proportion of
신흥국 위험 부각 등 나라별 파장 차별화
글로벌 유동성 경색, 신흥국에 유입된 자금 이탈 우려 개혁 미진, 비금융 부채 급등, 원자재시장 침체, 교역 위축 등 하방 위험
다만, Tantrum은 정책 변화가 실행되면 진정될 전망 금융시장 충격: Taper talk > Taper start (하나금융연, '15)
국제자본 이동의 구성 변
신흥국 위험 부각 등 나라별 파장 차별화
글로벌 유동성 경색, 신흥국에 유입된 자금 이탈 우려 개혁 미진, 비금융 부채 급등, 원자재시장 침체, 교역 위축 등 하방 위험
다만, Tantrum은 정책 변화가 실행되면 진정될 전망 금융시장 충격: Taper talk > Taper start (하나금융연, '15)
국제자본 이동의 구성 변