Gwang-ju, Soowon, Cheongju, and Gangrung in 1996.
In 1999, HANATOUR was extended market at Asia, as opened overseas office in Thailand. It Preferred Sales Agency contract signed with US 'Trek America'. And then, HANATOUR launched 'TOURTOTAL.COM' a portal site specializing in tourism and opened overseas office in Hong Kong, US, Australia, New Zealand, Saipan, Philippine and Guam. It Listed in
Gwang-ju, Soowon, Cheongju, and Gangrung in 1996. They opened overseas office as 'ASIA HANATOUR' in Thailand, 1999. Besides, they signed a preferred sales agency contract with US 'Trek America' and GSA contract with 'Royal Caribbean & Celebrity Cruises' in 1999.
They launched 'TOURTOTAL.COM' which is a specialized portal site for tourism information. After that, they opened overseas offices in
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
Korean use Hangul.
Hangul is a true alphabet of 24 consonant and vowel.
King Sejong made Hunmin Jeongeum.
Hangul is now the official script ofboth North Korea and South Korea.
Korean is very scientific, so there are very many literate people.
Hangul was named by Ju Si-gyeong.