the data from 2008 April 18th, Cyworld has peaked the highest number of webpage-view per day throughout Korean websites, at 790 million. This is also the maximum record for Cyworld itself, since the beginning of its service. The number shows what big influence the company has to the internet users- overpassing all the other webs! However, compared to this identifiable fact indicating the huge suc
Strategy of GIORDANO
Identify brand image with celebrities
Stimulate the customers’ purchasing desire
Let customers know its products
Little effect for high cost
Not proper for GIORDANO in currentstatus
More rational customers
Needs for Distinctiveness
GIORDANO = Shin Min a ( X )
GIORDANO = Something only “GIORDANO” ( O )
Confusing customers by changing celebrities
Ⅰ. Currentstatus of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
1. Executive Summary
Due to the regulations from government, Super Supermarkets like Home Plus are going through hard time in these days. Home Plus is one of the big 3 retail shops in Korea, which started by TESCO and it is the only retail shop that is under non-Korean corporate.
In this report, by going through the history, financial status and current marketing strategies that Home Plus now
the Chili's Grill & Bar and Maggiano's Little Italy restaurant chains. The company headquarters reside in Dallas, Texas and they operate 1,600 restaurants worldwide.
Brinker International Inc. is one of the world's leading casual dining restaurant companies. Founded in 1975 and based in Dallas, Texas, Brinker currently owns, operates, or franchises 1,700 restaurants under the names Chili's Grill