Interpretation>
HVC는 소프트웨어 개발과 인터넷 응용프로그램 사업에 투자하는 벤처 캐피탈 회사이다. 요즘 HVC는 2개의 투자 기회를 가지고 있다 : (1) Security Systems라는 회사는 인터넷 보안 소프트웨어를 개발하기 위해 추가적인 자금 조달이 필요하다 (2) Market Analysis라는 회사는 소비자 만족도 조사를 위
Types of whistle-blowing
Internal Whistle-Blowing
-When an individual advocates beliefs or revelations within the organization
External Whistle-Blowing
-When an individual advocates beliefs or revelations outside the organization
1. Problem Description
As it was stated in our research proposal, consumers of Apple Inc. are more likely to buy the next version of the product they are using or additionally purchase other products of Apple. However, this is not just it. The phenomenon which seems interesting to us is that Apple has this type of customers relatively a lot more than other companies or manufacturers in the sa
: What would be appropriate promotion?
Next, to offer relevant, accurate, and unbiased information that the manager of The Ham can use to solve marketing management problems, we identified corresponding research objectives.
• Product : Obtain students’ preference and satisfaction with other 부대찌개 restaurant
• Price : Estimate students’ sensitivities of menu price
1) Taste and WTP
WTP = 1383.205 + 478.005* Satisfaction of taste + error term
It shows that if there is 1 unit increase in Satisfaction of taste, 478.005 units in WTP increase. (1 unit of satisfaction of taste is 1-7 scale and 1 unit of WTP is 1 Korean won)
Correlation between taste and WTP is 0.678, which means it is somewhat related. The R square is 0.46, which means that 46% o