KoreanAir's operating performance of 2008, income statement from year 2006 to 2008 were compared.
Prior to analyzing the company's sales revenue, world airline industry experienced loss of $50 billion per year. It was due to the reduced demand from high oil price which had continued to the first half of 2008 and from economic recession which began from the second half of 2008. South Korea, co
Ⅰ. Analysis of KoreanAir
1. Quick Overview (history, vision, mission, motto)
Company History
1969 - Introduction of private management ( KoreanAirline Corporation )
1973 - Set up Pacific line
1990 - Operate New CRS ( Computer Reservation System )
1991 - 4th ranked as International Goods transport
15th ranked as International Passenger transport
1995 - Introduce 100th plane (B74
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
Company : KoreanAir
1) Summary of KoreanAirKoreanAir was established in 1962 and have been represented leading airline company in Korea. This company's parent company is 'GROUP HANJIN' and has a subsidiary company 'Jin Air'. Company's vision is 'To be a Respected Leader in the World Airline Community' and company's mission is 'Excellence in Flight'.
KoreanAir's business field consist