casualapparel such as knit shirts, graphic t-shirts, jeans, woven shirts and personal care and other accessories for men, women and children under the Abercrombie & Fitch, abercrombie, Hollister and RUEHL brands. The company operates in the US and Canada. The company is headquartered in New Albany, Ohio and employs about 9,500 people. The company recorded revenues of $3,749.8 million during the
Apparel Original,” SPAO is located in the casual clothing line of E-Land’s fashion category.
a. Brand Concept
SPAO’s vision is to become the best SPA brand globally. And the brand’s mission is to enhance the customers’ lives by providing them low-priced and high-quality products and the basic clothing line suitable for Koreans. The final goal of the company is to position itself as
environment and develop skills. H&M which has the biggest markets in the world has 3 big policies for human resources management. The Medias applaud H&M’s system. However, there are also merits and demerits of each brands human resources management. There are many big and famous SPA brands in the world and Korean SPA brands are new born brands yet but they are becoming popular these days.
the potential innovative ways that UNIQLO can achieve its goal of becoming a global brand that transcends cultural boundaries
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
brand is well known for the collaborations with many companies.
Juun.J is launched by Jung Wook Jun, who is the one of new Korean fashion designers.
Juun.J participates in Paris Collection and recently doing collaboration with Bean Pole acc.
1. To reduce the risk of the new product failure
Merely 20% of new products considered successful
(Aaker 1991 ; sheinind Schmitt, 1994)
2.