2. Current situation
2.1 Business Model
- Speed and Decision making
Ortega, Castellano wanted to take advantage of the intelligence and trust the judgement of employees throughout the company, instead of relying on a small set of decision makers. So store managers were given much more responsibility than those at other large clothing chains.
A group of people at La Coruna called "co
The first Zara shop opened its doors in 1975 in A Coruña (Spain), the city that saw the Group's early beginnings and which is now home to its central offices. Its stores can now be found in the most important shopping districts of more than 400 cities.
Zara is present in 72 countries, with a network of 1.292 stores in prime locations of major cities. Its international presence is a testam
lead-time reduction) : 리드타임의 단축은 안전재고의 양을 감소시킬 수 있다.
④전략적 파트너십(strategic partnership) : 전략적 파트너십은 정보를 공유하게 하고 아울러 공급사슬에서 재고가 관리되기 때문에, 어느 정도의 전략적 파트너십을 형성하면 채찍효과를 제거할 수 있다.
5. 다음 생산시스템들의
Factors Contributing to the Bullwhip Effect
Demand Forecasting
Lead Time
Batch Ordering
Price Fluctuations
Inflated Orders
Methods for Coping with the Bullwhip Effect
Reducing uncertainty
- Centralizing information
Reducing variability
- EDLP
Lead-time reduction
- cross-docking, EDI
Strategic partnerships
- VMI
Cross-docking
A practice in logistics of unloa
1. Introduction
"Relationships with customers and suppliers allow us to know what we must be able to supply in real time and then very quickly and precisely meet that demand while maintaining low inventory."
(Dave Schneider, engineering manager of Dell)
As of July 2002, Dell Computer Corporation (Dell) was the world’s largest direct selling computer company, with 34,800 employees in more tha