where customers very much care about social responsibility when making their choices.
1.2 Company Introduction
Yuhan-Kimberly was established in 1970 by Mr. Yu II-Han as a joint venture of Yuhan-YangHang,a medicine company and Kimberly Clark, an American medicine company. It is one of the subsidiaries of Yuhan-Yanghang while Yuhan-Yanghang holds a 30% quota and Kimberly Clark holds the rest o
comefrom NHN's unique organizational culture. So our team selected NHN's organizational culture.
In order to find out which type of organizational culture is popular among college students, we conducted a survey in front of Library on Dec 1. We asked 192 people. 42 students chose DOOSAN, 88 chose NAVER, 62 went for POSCO, and SAMSUNG was chosen by 20 people. We could see that many people were
Success to unlock demand
- accurate value customers wanted
But could not appeal to customers
failed to meet their exact satisfaction point
* Risk-Free platform for
implementation & Idea-Test
* Long-term Perspective
* Operational Decision-Making
* Competitive Thinking &
Market Understanding
* Emotional Involvement
Sensitivity to the needs from t
iii. Potential Entrants (Threat of new entrants - high)
This industry doesn’t require high initial investments and startup (fixed) costs. This is not an industry which aims to achieve economy of scales as minimum size requirements for profitable operations are not high. The maintenance costs are also low. Moreover, distribution channels are not controlled by existing players as there are many
come is peaking at the same time leisure may be relatively scarce.
Triad: amusement, entertainment, recreation leisure activities
Amusement : it consists of diversions such as games and the satisfaction derived from playing them. This chapter presents an overview of games and gambling because they play an important role in generating revenues around the world.
Entertainment refers to live and