low economic power, but they don’t have to money for mid-size car, new beetle is expensive but in category in mini car, and this is get over to quality of new beetle.
Also new beetle can be reminded of baby boomers, but they think Beetle is just ‘toy car’, that images light. So, young generations are the best selection of targeting.
SWOT analysis
Strength
New Beetle
low purchasing power than employed workers and therefore are not attractive targets for fashion portal industries.
[Figure 2] Percentage of Internet Usage of Different Jobs
Note: 2008인터넷이용현황보고서 (한국인터넷진흥원)
Through its segmentation research, WizWid had found out that females enjoy shopping on the internet more than male consumers and respectively 20’s have
see the advertisement for each kind of products, They publicize differently each others : 'TROM' emphasizes it's high-quality of motor for powerful operating, advertisement of 'Kimjangdok' tries to accent its efficiency storing. And 'Whisen' advertising its own strong points. As you read mentioned above, you know that LG Electronics advertising strong points of their each goods independently.
low fares designed to stimulate demand. At the time, it did not aim to offer the lowest fare on the market. However, the company expanded to continental Europe and had to focus on critical success factors to survive. Nowadays, it can be said that Ryanair has shifted generic strategies to become more of a cost-leader not only in terms of passenger volumes but being the lowest cost operator in the
Power of Distribution
Nokia hold a dominant position in mobile communication business due to huge amount of transaction. It provides products at a suitable time and place using global supply chain management system. It also dominates an emerging market such as Indonesia and China ahead of other competitors so it could get low price mobile phone market.
Actively Using Outsourcing
Nokia could